Google includes site speed as a ranking factor
Before you get you website SEO to rank for targeted keywords, you needs to be certain that the popular search-engines can locate your site, and then interpret it. This usually goes back to ensuring that you have a search engine friendly site architecture. People often do this by making sure that links are navigable properly. The navigation tools of website should have adequately established hierarchy and one’s website content requirements should be readable.
Recently, Google has proclaimed that they have begun to use ‘website speed’ as one of two hundred signals that affect the position of a site in search results. This new signal will be applicable to only those visitors who are searching on Google.com in English.
1. Never make use of ‘doorway pages’ as they are designed specifically for spiders, not humans. The search engines generally index human-friendly web page that contain first-rate ‘content’ which is related to search phrase.
2. Select a reliable and fast webhost with good acquaintances to the World Wide Web. You get what you pay for, so prefer to opt for a paid webhost, rather than ‘cheap’ web hosts.
3. Join external Javascript files into a single file. If there are fewer files to request to server, the webpage loading speed will boost up tremendously.
4. You can also combine external css files into single file, or simple choose to compress the css files.
5. Compress Javascript codes to make the Java script file even smaller.
6. If the server supports, you can enable Zip compression. Your web hosting company will do it for you.
7. Avoid using too much images on the website. However, if you are a manufacturing company, you will need to use images to display products, so here you can choose to compress the images too. Many graphic tools allow you to select a ‘compression rate’ when saving images from the internet.
8.It is always a tremendous idea to put JavaScript snippets and tracking codes at end of web page.
While website speed is a new factor, it does not have as much significance as relevance of webpage from a Search Engine Optimisation point of view.
Influence of LSI (latent semantic indexing) on a website ranking for SEO.
LSI is a method which is utilized by major search-engines now-a-days. Latent semantic indexing means a search-engine attempts to connect certain phrases with some concepts while indexing pages. Google often has lot of data which permits to determine the connection between different keywords.
‘Ranking’ is what most people wish search engine optimisation for. Ranking is indeed an important part of one’s SEO efforts, but it does not make sales. In fact, it just gives a way to the door, and website that appears at number one position may not be as organized as that at position five. Conversion is the end-all, big goal of Search engine optimization, and it can be anything like download of a pdf page, comment on a blog, ‘follow on twitter’, or buying of a product. It should help you increase your conversion percentages and counts. It is imperative to learn what the conversions are so you can set your search engine optimisation objectives and realize them.